The Core Of A Corporate Website
With the advancement of technology, website designs have been looking very impressive of late. Through coding, many features, animations and effects can be Inserted into your webpage. Although all these options are available at your disposal, should your corporate website actually have the vibes of a teenager’s Friendster page? We think not! In our opinion, your corporate website should be beautifully done, correctly reflecting your organisation’s values and giving out a professional vibe.
Differentiate your social media from your corporate website
The social media posts on your organisation’s Facebook or Instagram page can be catchy, funny and have headings that attract the attention of potential clients. Your corporate website on the other hand, should be a page where your clients can visit to know you are serious about your business. Ensure the contents and visuals of your website truly reflects the message you plan to deliver out to your potential clients.
Choose a brand logo and use it throughout your corporate website. Be vary to not use pixelated, stretched or unclear logos for your landing page, or any of your webpages. It is a sign of sloppiness. Use your logo consistently throughout all your inner pages. Incorporate your brand color into your webpages. It reflects on the unity of the company, and it gives your entire website a more uniform experience to the visitors. It also introduces a sense of professionalism to your potential clients. The same can be said about the font you choose for your website. Make sure it’s not a medley of all the fonts. It makes your website look messy.
Make it Personal
Avoid copying content from other websites in your own webpage. It is absolutely crucial for you to describe your organisation in your own words. Use words that your target audience can relate to. If you need any assistance in this, Catalyst Edge Marketing has a team of copywriters, at the ready. If your target audience is the general public, be sure to use simple and relatable terms to make it easy for people to understand what you are offering.
On the other hand, if you are targeting specific industries, be sure to use words and some jargons that are commonly used in that industry, so that when high potential clients search in Google for those keywords, your website will appear in the search results.
When choosing images to be posted in your website, try to use real images, to show authenticity and build trust. If you don’t have suitable images, then use stock images that accurately describe your company.
Call to Action
Learn more about what we can do for you here! That’s an example of a call to action. Lead your visitors to where you want them to be, ideally. Make it easy and clear to them on what to do next. If your potential customers have to look high and low on your company’s Contact Us button, then you’ve failed.
With that being said, Catalyst Edge Marketing offers a range of digital services. Click here, to contact us to find out more.