Oops, I Did It Again! - Facebook Marketing Mistakes
In 2023, the number of Facebook users in Malaysia is expected to reach 24.2 million, up from 22 million in 2017. With more than 2 billion monthly active users, Facebook is the most popular social network worldwide. If your business is not already on Facebook or Instagram, or both, you are already a step behind. Assuming you’ve created a page, and decorated it with your brand image, and all the awesome information that comes with it, what’s next? Here are some of the traps that more often than not, businesses make when it comes to running a social media campaign.
Emphasizing too much on Likes and Followers
When designing your social media strategy, you shouldn’t pay too much attention to the Likes and Follows.
Although this could indicate the public’s interest in your brand and contents (Provided the likes are organic), it should not be your priority.
Paying attention to the value of the product or services you are offering, and how it benefits your target audience, will be a much better strategy. Tell the story of your brand, and generate interest in the marketplace.
Before embarking on a campaign, even Frodo had a clear goal. He was going to take a journey, through the span of 3 epic movies, to drop the Ring into the fires of Mordor. Take heed from this hobbit, and do the same for your social media campaigns.
If you don’t have a clear and specific goal, chances are, you won’t be able to optimally run your campaigns. Set achievable goals for your campaigns, and monitor the KPI based on the goals you set. There is no one campaign that can give you results in all fields. You need to adopt a consistent marketing message, throughout your social media strategy.
Lack of knowledge when it comes to social media
One of the common dangers in planning for a social media marketing campaign is using traditional marketing strategies for online marketing.
Although they both have the word marketing in them, they are not alike. The end goal might be similar, say for example Brand Awareness, but the means to achieve the goal are fairly different. While planning your online campaign, keep in mind how your potential clients might behave when they come across your campaign online. Keeping your clients in mind can be rather beneficial to your brand.
Copying Your Competitor
There’s no harm in referring to what your competitors are doing, but to entirely copy their campaign, could result in your target audience having the impression that you are a brand without any originality.
Always remember to keep things original, and above all, try to appeal to your audience by showing them what truly represents your business. Every company has its own identity and no two companies are the same.
Not Replying Comments and Messages
There’s a school of thought, whereby if you do not respond to all your comments and messages, it gives your potential clients the impression that you are a titan of the industry, who does not have the time to check and respond to all your messages. We feel like this ideology is vastly false. By not replying to your clientele, you are in fact, alienating the community who are actually interested in what you are offering.
For more information on this or any other digital needs, Catalyst Edge Marketing is here for you! Contact us for more information. Let’s talk!