Google Ads is an incredibly useful tool, to increase traffic to your website. Through this advertising channel, you are able to use keywords to target specific demographics and make your website stand out when a user is searching for information related to your business or organization. Without Google Ads, it’s especially tough for new businesses to appear in searches especially if the industry you are in already has many strong industry leaders. With that being said, this tool albeit a powerful tool could also be the demise of your business if not wield properly. In this article, we cover some of the reasons why businesses fail when it comes to Google Ads.
Lack of Google Ads Knowledge
Hiring a digital marketing executive for about RM3000 a month, with a padded resume is not always the right move for your company. He or she might lack the technical know-how in order to maximize your ROI when it comes to Google Ads expenditure. There is no shortage of Digital Gurus online nowadays, but just because they claim they are experts, doesn’t make them one. Google Ads campaign management can be rather tricky especially if the person managing your campaign lack the industry knowledge.
Landing Page That Has Low-Quality Score
Running Google Ads and redirecting users to a poor landing page can be detrimental to a business. Based on user behavior data, they are unlikely to go through with a purchase if the landing page doesn’t give them a satisfying experience. Plus, Google also has its own checklist on how to increase the quality score of your website. Here are some other things to look out for when designing your website.
Poor Web Content
When it comes to advertising with a high ROI, the texts on your landing page should be able to convert your page visitors into sales.
The last thing you would want is to spend all that budget, to get people to come to your website to browse and not convert into sales. The contents of the landing page should be relevant to the advertisement that a user clicks to get to the page.
Failing to Use Geo-Targeting
If you can only serve and cater to a local market, then your website should not be advertising to the entire country. The same goes for if you can only deliver and serve Malaysian customers, don’t advertise your business to the whole world. Chances are, even if you get the lead you can’t do the sales. Be smart when running ads and choosing your audiences.
Tracking and Optimising Performance
If you don’t track your campaign results, how are you to know which of your campaigns are actually converting and performing well? Conversion tracking is key to optimizing, because a campaign that is doing well, can also do better. This is why Catalyst Edge actually does daily optimization to ensure that we are always on top of the campaign. If you are a business owner, you won’t have the time needed to monitor your ad campaigns the way we do. That is just a fact. It’s time-consuming to ensure that your ad campaigns are optimum.